Olay's positioning is all about being beautiful. So to celebrate Mother's Day, we asked children around the world what makes their mums beautiful. Because sometimes it takes the wisdom of a child to remind us.

Within 2 weeks of launching on YouTube, this film received over 1.5 million views. Plus a fantastic response from consumers uploading images of their own mothers. The client liked it so much they found the budget to air it on TV.
Women posted pictures of their beautiful mums using our hashtag.
ACTIVATION ON MOTHER'S DAY 
The best pictures were exhibited in a restaurant where mothers and daughters could come and spend mother’s day together, creating more special memories. We also invited key beauty influencers and their mums.
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