AUSSIE MAN LAUNCH - TEASER
My role as a creative director was to help launch Aussie first ever range of male shampoos.
The idea was to introduce Aussie Man on the back of an existing campaign; transform the female communication that commuters were used to seeing everyday into an attention grabbing man ad.
AUSSIE MAN CAMPAIGN
Benefit focused yet relatable, the campaign cut through the rest of all the 'hard hitting' and macho clutter with a simple, no-nonsense proposition: 'For hair that feels good'.
Posters in the tube.
MPUs. in travel, food and games related websites + targeted Insta posts.
Digital posters at bus stop.