Remember the Christmas we had under lockdown, thanks to Covid? Plans were cancelled, families were kept apart, and Christmas just wasn’t Christmas. This is the ad that came the following year.
We needed something that tapped into the mood of a nation still reeling from the previous year’s write-off… a collective mood of defiance. Because, after everything we’d been through, nothing was going to stop us from coming together and having the Christmas we all deserved.
Agency: BBH
