Website where artists can submit work and get the chance to become the face of Dr. Martens new campaign, enabling to promote themselves on a large scale.
On the website, you can view all the applicants and their work, start conversations and share songs, artwork, videos. You can also vote for who you want to see next in the advertising campaign.
The artists music can be heard when a person stands right in front of the poster using Direct sound technology.
Give away: musical cards with a sample of the artist music. Inside the card is an interview of the singer about music and fashion as well as a voucher.