Christmas is HUGE for Asda so what better than a HUGE feast to celebrate. Packed full of little details, this image was created entirely with items you can purchase at Asda (food, furniture, clothes, tableware) and everything was shoppable when viewed through mobile. Used across a suite of media from outdoor, print, digital OOH and social, users who engaged with the ad got the chance to win their entire Christmas lunch, from tree to terrine.
'The Neverending Table' film supported the idea on TV alongside 26 other short films; each one depicting different products and insights around the 'Christmas Made Better' theme.
Online. Shoppable table.
Tips, recipes and special offers in our social platforms.
Newspapers - wrap around cover.
Key visual making-of by David Loftus, the exciting food photographer we commissioned for this project.