The Independent wanted to launch a campaign encouraging people to join its subscription platform ahead of the People’s Vote’s Let Us Be Heard march.
Spanning press, digital and social media, the digital campaign aims to position The Independent as the UK’s free-thinking news platform through focusing on the “unheard voices” of Brexit – those whose views and opinions have not been heard in the mainstream media.
The work shows people holding handwritten views, opinions and stories on branded boards, showcasing the need for unbiased journalism during today’s fake news epidemic.
