BOOTS X
Introducing Boots X. An inclusive platform for experimentation and self-expression led by influencers.
A bold visual videntity was created to set apart Boots X from Boots and position it as a younger, edgier space.
Insta Launch.
Weekly videos featuring a diverse range of influencers are posted on the Boots instagram page.
The bold branding allows the content to clearly stand out from the rest of the Boots communication.
