Introducing Boots X. An inclusive platform for experimentation and self-expression led by influencers.
A bold visual videntity was created to set apart Boots X from Boots and position it as a younger, edgier space.
Weekly videos featuring a diverse range of influencers were posted on the Boots instagram page.
The bold branding allows the content to clearly stand out from the rest of the Boots communication.
The campaign was recently shortlisted at the DMA awards for "Best Campaign launch"