WEBSITE where people can submit their work and get the chance to be selected to become the face of Dr Martens new campaign. Enabling the artists to promote themselves on a large scale.
People can vote to decide who they want to see next.
On the website you can view all the applicants and their work, you can start conversations and share songs, artwork, videos.
The artists music can be heard when a person stands right in front of the poster using Direct sound technology.
Give away, musical cards with a sample of the artist music. Inside the card is an interview of the singer about music and fashion as well as a voucher.